Franchising as a small business development strategy: A qualitative study of operational and "failed" franchisors in the UK
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Kirby, D., & Watson, A. (1999). Franchising as a small business development strategy: A qualitative study of operational and "failed" franchisors in the UK. Journal of Small Business and Enterprise Development, 6(4), 341-349. https://doi.org/10.1108/EUM0000000006689
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