Research Output

Going green: Decisional factors in small hospitality operations

  This paper reports on research into the factors that influence the adoption of environmental measures in small hospitality firms. The
research found that the decision to become environmentally involved had been a value-driven journey, influenced primarily by the
development of environmental consciousness. Personal, socio-cultural and situational factors were other significant influences. The paper
argues the importance of appreciating the personal and contextual circumstances of individual business-owners to understand their
decision-making and operational approach. Further, it points to the value in making operators aware that going green need not involve a
major change or capital outlay but can grow in accordance with the business’ needs and priorities.

  • Type:


  • Date:

    29 February 2008

  • Publication Status:


  • Publisher


  • DOI:


  • ISSN:


  • Library of Congress:

    GV Recreation Leisure

  • Dewey Decimal Classification:

    338.479 Travel related services


Tzschentke, N., Kirk, D. & Lynch, P. (2008). Going green: Decisional factors in small hospitality operations. International Journal of Hospitality Management. 27, 126-133. doi:10.1016/j.ijhm.2007.07.010. ISSN 0278-4319



Decision-making; Going green; Hospitality; Owner-manager; Scotland; Environment and industry; United Kingdom; Hotel industry

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