Research Output
Growing market strengths: management of innovations in high-growth SMEs.
 

  • Type:

    Book Chapter

  • Date:

    01 November 2010

  • Publication Status:

    Published

  • Publisher

    Routledge

  • Library of Congress:

    HD28 Management. Industrial Management

  • Dewey Decimal Classification:

    658 General management

Citation

Lewrick, M., Omar, M., & Williams Jr, R. (2010). Growing market strengths: management of innovations in high-growth SMEs. In S. Nwankwo, & A. Gbadamosi (Eds.), Entrepreneurship Marketing: principles and practice of SME marketing, 196-210. Routledge

Authors

Keywords

Management of innovation; innovation capabilities; innovation audits (IMAs); Innovativeness, Capabilities and Potential Model (ICP);

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