Citation
Lewrick, M., Omar, M., & Williams Jr, R. (2010). Growing market strengths: management of innovations in high-growth SMEs. In S. Nwankwo, & A. Gbadamosi (Eds.), Entrepreneurship Marketing: principles and practice of SME marketing, 196-210. Routledge
Authors
Keywords
Management of innovation; innovation capabilities; innovation audits (IMAs); Innovativeness, Capabilities and Potential Model (ICP);
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