Citation
Lu, X., Filieri, R., & Rahman, M. (2019). Harnessing the Influence of Social Media in Online Luxury Brand Communication. In 2019 Global Fashion Management Conference at Paris Proceedings, 105-128. https://doi.org/10.15444/GFMC2019.01.07.02
Authors
Keywords
word of mouth, social media, luxury brand, interactivity, customer needs, social support
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