Research Output

Hotel entrepreneurship in a turbulent environment

  This paper aims to explore the factors that stimulate entrepreneurship among small hotels in a former socialist economy which experienced a turbulent economic and social transition period. The study investigates how specific aspects such as a low level of competition and position of the entrepreneurs in society, acted as facilitating or inhibiting factors for entrepreneurship. The findings from in-depth interviews with 37 hotel entrepreneurs demonstrate that institutional deficiencies influence market orientation of the entrepreneurs and that the specific social context sets the conditions by which lifestyle-related motives will exist or not. They also underscore that investigation of entrepreneurs needs to take account of a broad range of socio-cultural factors and not solely entrepreneurial agency. Inclusion of a transitional economic and social setting into the broader theoretical framework of hospitality entrepreneurial research demonstrates the value of a contextualized approach.

  • Type:


  • Date:

    30 November 2015

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  • Publisher


  • DOI:


  • ISSN:


  • Library of Congress:

    GV Recreation Leisure

  • Dewey Decimal Classification:

    338.4791 Tourist industry


Skokic, V., Lynch, P. & Morrison, A. (2015). Hotel entrepreneurship in a turbulent environment. International Journal of Hospitality Management. 53, 1-11. doi:10.1016/j.ijhm.2015.11.008. ISSN 0278-4319



Hotel entrepreneurs; Lifestyle orientation; Transition economies; Croatia;

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