Edinburgh Napier University

  In order to persuade both policy makers and practitioners to adopt mobility management (MM) strategies there is a need for these decision makers to accept, understand and be able to predict (with confidence) their likely effectiveness. To satisfy these requirements there is a need for a greater understanding of how MM interventions affect individuals’ modal choice decisions and robust evaluation techniques that will allow any behavioural changes to be observed. This paper considers three key questions, namely; [1] Do mobility management type interventions work?, [2] How do MM interventions work? and [3] How best to measure their effects? The paper then suggests practical solutions as to how these issues can be addressed, in the form of a new standardised evaluation resource: MaxSUMO, which contains advice on the use of more robust evaluation methods (e.g. randomised controlled type designs) and the inclusion of theoretical diagnostic procedures based on a new theoretical behavioural change model (MaxSEM) to measure individuals’ stage positions (their susceptibility to change behaviour) and stage movement (progression towards actual behavioural change).