Published
Taylor & Francis
HG Finance
332 Financial economics
Tjandra, N. C., Thomson, J. R. & Ensor, J. (2011). How should co-creation be adopted triadic in a triadic relationship in order to develop a strong brand?. In Special Issue: Academy of Marketing Conference 2012 - Marketing: Catching the Technology Wave
Associate ProfessorBusiness School
0131 455 4206
N.Tjandra@napier.ac.uk
Senior LecturerBusiness School
0131 455 4406
J.Thomson@napier.ac.uk
ProfessorBusiness School
0131 455 4385
j.ensor@napier.ac.uk
Co-creation; brand marketing;
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