Edinburgh Napier University

  Over the last decade, Ubiquitous Real-time Passenger Information (URTPI) has become popular among public transport passengers. The effectiveness of URTPI and hence the value of the investments into the necessary systems can be increased with a clear understanding of how URTPI influences passenger behaviour. However, such an understanding is still limited and fragmented. In particular, very little is known about the impact of URTPI on route choice. This study fills this gap evaluating the impact of URTPI on bus passengers’ route choice.
A revealed preference survey methodology was adopted for data collection and two questionnaire surveys targeting bus users were carried out. Categorical Regression and discrete choice models, such as Binary Logit Model and Multinomial Logit Model, have been applied to analyse the survey data.
The study reveals that trip length, passenger age and profession are the main factors influencing the use of URTPI.Having access toURTPI, the frequency of its use is strongly influenced by the attributes of information and social norms. Bus arrival time and bus stop location are the two most important contents of information. Changing time ofdeparture from the start and the boarding time are the two most popular actions taken by bus passengers after consulting URTPI. Passengers’ decisions are influenced by information on bus arrival time, bus route, and walking distance. As a result of the impact of URTPI on passengers’ choices, the demand distribution for bus runs could potentially be changed by 33% and for bus lines by 22%. The overall network demand distribution could be affected in 42% of cases as a result of consulting URTPI.
This study implicates that while investing in tailoring the sources of URTPI, passengers’ preferred attributes and contents of information should be considered. Transport planners and operators should take the potential impact of URTPI into account to make better predictions of the PT demand distribution.