Research Output
Interactive virtual reality shopping and the impact in luxury brands
  This paper investigates the impact of human-computer interaction in virtual reality online shopping interface on the consumer experience. In particular, it measures the effectiveness of visualising a three dimensional photorealistic item, the real-time interactivity with the product and the real-time, fully interactive product customisation service. The proposed VR system employs a sophisticated approach of interaction with primary objective to simplify and improve the user experience during online shopping. The proposed interface was evaluated through a preliminary questionnaire designed to simulate the typical decision making process prior to a luxury object purchase. The paper presents the outcomes of this usability trial on a group of ten luxury brands customers, the challenges involved in the HCI design are discussed, the visual components of the interface are presented in addition to an analysis of the system evaluation.

  • Date:

    31 December 2013

  • Publication Status:

    Published

  • Publisher

    Springer

  • DOI:

    10.1007/978-3-642-39420-1_24

  • Funders:

    Historic Funder (pre-Worktribe)

Citation

Altarteer, S. A. A., Charissis, V., Harrison, D., & Chan, W. (2013, July). Interactive virtual reality shopping and the impact in luxury brands. Presented at 5th International Conference: VAMR 2013, Las Vegas, NV, USA

Authors

Keywords

luxury fashion brands; virtual reality; real-time 3D; 3D visualisation; human computer interaction; HCI

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