Research Output
Internet marketing and customer satisfaction in emerging markets: the case of Chinese online shoppers
  The purpose of this paper is to examine the factors that influence customer satisfaction among Chinese online shoppers. It applies the normative categories identified in the literature and tests them for effect in the emerging Chinese online consumer market.

  • Date:

    29 March 2011

  • Publication Status:

    Published

  • Publisher

    Emerald

  • DOI:

    10.1108/10595421111117489

  • ISSN:

    1059-5422

  • Library of Congress:

    HF Commerce

  • Dewey Decimal Classification:

    658 General management

  • Funders:

    Edinburgh Napier Funded

Citation

Omar, M., Bathgate, I., & Nwankwo, S. (2011). Internet marketing and customer satisfaction in emerging markets: the case of Chinese online shoppers. Competitiveness Review: An International Business Journal incorporating Journal of Global Competitiveness, 21(2), 224-237. https://doi.org/10.1108/10595421111117489

Authors

Keywords

China; Customer satisfaction; Emerging markets; Internet shopping

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