Research Output
Introducing the Psychological contract into Sales Education
  This is a discussion document about introducing students of sales education the benefits of the psychological contract. It explains the different types of business contracts and discusses how an appreciation of the subtleties of personal inter-communication support trust and resilience in the sales process.

  • Type:

    Article

  • Date:

    01 August 2021

  • Publication Status:

    Published

  • Funders:

    Edinburgh Napier Funded

Citation

Mackenzie, C. (2021). Introducing the Psychological contract into Sales Education. International Journal of Sales Transformation, 7.3, 16-18

Authors

Keywords

sales education, psychological contract, trust

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