Is Big Mac the big threat: a rejoinder to Silverstone and Wood
Citation
Lyon, P., Taylor, S., & Smith, S. (1995). Is Big Mac the big threat: a rejoinder to Silverstone and Wood. International Journal of Hospitality Management, 14(2), 119-122. https://doi.org/10.1016/0278-4319%2895%2900033-9
Authors
Keywords
Tourism, Leisure and Hospitality Management; Strategy and Management
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