Research Output
Is Big Mac the big threat: a rejoinder to Silverstone and Wood
  Abstract not available.

  • Type:

    Article

  • Date:

    30 June 1995

  • Publication Status:

    Published

  • Publisher

    Elsevier BV

  • DOI:

    10.1016/0278-4319(95)00033-9

  • Cross Ref:

    0278431995000339

  • ISSN:

    0278-4319

  • Funders:

    Historic Funder (pre-Worktribe)

Citation

Lyon, P., Taylor, S., & Smith, S. (1995). Is Big Mac the big threat: a rejoinder to Silverstone and Wood. International Journal of Hospitality Management, 14(2), 119-122. https://doi.org/10.1016/0278-4319%2895%2900033-9

Authors

Keywords

Tourism, Leisure and Hospitality Management; Strategy and Management

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