Is McDonalidization inevitable? Standardization and differentiation in food and beverage organisations

Research Output

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Abstract not available.

Date:

01 May 2000
Publication Status:

Published
Funders:

University of Strathclyde

http://researchrepository.napier.ac.uk/output/1190649 <p>Taylor, S. (2000). Is McDonalidization inevitable? Standardization and differentiation in food and beverage organisations. In <i>Strategic Questions in Food and Beverage Management</i>, (48-64). UK: Elsevier Butterworth-Heinemann</p>

Citation

Taylor, S. (2000). Is McDonalidization inevitable? Standardization and differentiation in food and beverage organisations. In Strategic Questions in Food and Beverage Management, (48-64). UK: Elsevier Butterworth-Heinemann