Edinburgh Napier University

  Purpose
This study explores the complex relationship between a founder’s social identity and the Dark Triad traits. It aims to provide a more nuanced understanding of entrepreneurial behaviours and their subsequent impact on enterprise performance and founders’ well-being.

Design/methodology/approach
Drawing inspiration from the animal kingdom, we identify three entrepreneurial archetypes: Lions, Bees, and Chameleons, using latent profile analysis (LPA) of 28,853 active entrepreneurs. Lions, embodying a balanced competitiveness, exhibit a strategic blend of dominance and communal living. As collaborative visionaries, Bees showcase a strong inclination towards teamwork and purpose-driven collaboration. Chameleons, the strategic individualists, reveal adaptability and calculated approaches to competition.

Findings
The study reveals that these archetypes impact well-being and performance outcomes differently. Lions, Bees, and Chameleons contribute uniquely to entrepreneurial success, highlighting the diverse factors influencing business performance and individual satisfaction.

Originality/value
By exploring the multifaceted nature of entrepreneurial behaviour, this research offers valuable insights into how social identity and personality traits shape entrepreneurial success. Identifying distinct archetypes enriches the current understanding of entrepreneurial dynamics, providing practical implications for individuals and businesses aiming to thrive in competitive environments. Additionally, the findings hold significant implications for policymakers seeking to foster a conducive environment for entrepreneurship and innovation. Understanding the unique characteristics of different entrepreneurial archetypes can inform the design of policies and programs tailored to support diverse entrepreneurial ventures and enhance overall economic growth.