Edinburgh Napier University

  Low-cost carriers have been renowned for innovation and disruption since their emergence. Over the last two decades, low-cost carriers have forged the way people fly, including their attitude towards baggage, especially cabin baggage also known as carry-on baggage. Innovative pricing strategies have been introduced by low-cost carriers unbundling the “traditional” fare structure to several fractured components to personalise the travel experience as it could be argued today. External factors though, including increased fuel prices led low-cost carriers to introduce baggage fees to improve their revenue against their increased operating costs. This option was initially introduced in hold luggage, over time though, restrictions, including, but not limited to revenue generation, were introduced on carry-on baggage too.