Research Output

Modelling E-loyalty from an Integrative Perspective of Self-determination- A Case Study of ASOS.com

  No abstract available.

  • Type:

    Conference Paper (unpublished)

  • Date:

    20 September 2017

  • Publication Status:

    Published

  • Library of Congress:

    HD28 Management. Industrial Management

  • Dewey Decimal Classification:

    658 General management

  • Funders:

    Edinburgh Napier Funded

Citation

Lu, X., & Ensor, J. (2017, September). Modelling E-loyalty from an Integrative Perspective of Self-determination- A Case Study of ASOS.com. Paper presented at The 8th EMAC Regional Conference- Bridging the Marketing /Theory practice Gap and the Competitiveness of New Europe, the West University of Timisoara, Romania

Authors

Keywords

Brand marketing, e-loyalty, customer loyalty, case study,

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