20 June 2017
Published
HD28 Management. Industrial Management
658 General management
University of Strathclyde
Azer, J., & Alexander, M. (2017). Negatively-valenced customer engagement behavior: forms and drivers. In 5th The Naples Forum on Service: Service Dominant Logic, Network & Systems Theory and Service Science: Integrating Three Perspectives for a New Service Agenda. , (7)
Lecturer in MarketingBusiness School
0131 455 4530
J.Azer@napier.ac.uk
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