Thesis
31 August 2013
Unpublished
HD28 Management. Industrial Management
658 General management
Tjandra, N. C. On the road to brand leadership: Co-creating with Independent Financial Advisers (IFAs). (Thesis). Edinburgh Napier University. Retrieved from http://researchrepository.napier.ac.uk/id/eprint/6798
Associate ProfessorBusiness School
0131 455 4206
N.Tjandra@napier.ac.uk
Independent Financial Advisers; savings and investment industry; brand leadership; financial services; Retail Distribution Review (RDR);