Published
HG Finance
332 Financial economics
Tjandra, N. C., Ensor, J. & Thomson, J. R. (2012). On the road to developing a strong brand: Developing the Independent Financial Advisers’ brand equity pyramid
Associate ProfessorBusiness School
0131 455 4206
N.Tjandra@napier.ac.uk
ProfessorBusiness School
0131 455 4385
j.ensor@napier.ac.uk
Senior LecturerBusiness School
0131 455 4406
J.Thomson@napier.ac.uk
Brand marketing; Independent Financial Advisors;