Citation
Cordina, R., Taheri, B., Bititci, U., Gannon, M., & McFarlane, J. (2017, September). Performance measurement systems: does market focused learning and entrepreneurial orientation improve travel agency performance?. Paper presented at 7th Advances in Tourism Marketing (ATMC) Conference,
Authors
Keywords
entrepreneurial orientation, Performance measurement, market-focused learning, travel agencies, marketing
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