Research Output

Personalised TV ads are the future – but is it time to panic?

  TV Advertising is evolving quickly. This article examines how the popularity of viewing content on mobile platforms is changing the way we advertise. VOD and OTT media services have meant that advertisers can now automate and personalise their TV advertising. It's having a significant impact on the UK TV business model.

  • Type:

    Newspaper Article

  • Date:

    16 December 2015

  • Publication Status:

    Published

Citation

Blake, J. (2015). Personalised TV ads are the future – but is it time to panic?

Authors

Keywords

Television advertising; digital broadcasting; audience data streams;

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