Edinburgh Napier University

  Practical Interaction Design (PID) is a
method for teaching interaction design. It
incorporates elements of ‘pure’ interaction
design and human–computer interaction
(HCI) to convey some of the playful flavour
of the former with the tool-rich practicality
of the latter. PID is distinguished from
(traditional) HCI in many ways, but it is
with respect to what it does not address
that the differences are most pronounced.
PID is not explicitly user centred: there is
no place for cognitive psychology per se;
nor the modelling of tasks; nor accounting
for (that glaring category error) context.
Instead there are roles for a Heideggerian
treatment of familiarity, ideation and for
personae and a series of ‘conversations’
between designer and digital media and
between designer and client.