Conference Paper (unpublished)
23 May 2018
Unpublished
HD28 Management. Industrial Management
658 General management
Carnegie Trust for the Universities of Scotland
Aroean, L., & Tjandra, N. (2018, May). Public perception of cigarette marketing. Paper presented at 46th Academy of Marketing Science Conference, New Orleans
Associate ProfessorBusiness School
0131 455 4206
N.Tjandra@napier.ac.uk
cigarette marketing, public perceptions, tobacco industry,