Edinburgh Napier University

  This report analyses the challenges and opportunities faced by Chinese cinema in overseas markets during 2023, presenting the current development and future prospects of China’s film industry on the international stage, and offering recommendations for further expansion abroad.

Firstly, the report notes that while Chinese films have achieved considerable success domestically, they continue to encounter significant challenges internationally, such as language barriers, cultural differences, and intense competition. Secondly, it explores the opportunities available, including international collaboration, high-quality production, and globalised marketing strategies.

The report also examines how different genres of Chinese cinema impact overseas markets, arguing that genre films are better positioned to reach international audiences. The 2023 performance of Chinese cinema abroad suggests that genre films are an effective means of expansion, although challenges in cross-cultural communication—particularly language and cultural barriers—remain.

Through international partnerships and innovative approaches to distribution and marketing, Chinese cinema can overcome these obstacles and enhance its global visibility and competitiveness. The Chinese film industry must continue to improve production quality and market strategies to further strengthen its international influence.