Edinburgh Napier University

  Social media's integration into higher education is profound, serving as a dynamic tool for enhancing teaching and learning processes. While social media platforms like YouTube and Instagram cater to both educational content and social connectivity, they also bring challenges. These platforms facilitate interactive learning and enhance academic performance, but issues such as privacy concerns, distractions from educational tasks, and the potential for misinformation pose significant challenges. To harness the full potential of social media in educational settings, careful management and strategic implementation are essential. Challenges such as maintaining student privacy, minimising distractions, and ensuring content quality must be addressed through clear guidelines and promoting digital literacy. By selecting appropriate social media tools and fostering an environment conducive to academic success, educators can significantly enhance learning experiences, making education more engaging and aligned with digital advancements.