Edinburgh Napier University

  Immigration is a highly politicised and emotive area of public discourse. During the peak of the so-called ‘Refugee Crisis’ in Europe, a number of EU politicians and mass media outlets manipulated the abstract idea of ‘the migrant’ as a scapegoat for a number of social ills including rising crime, unemployment and national security. Yet, during these years, some news organisations did seek to counter the dominant negative narratives around migration by exploring new modes of storytelling around interactive and immersive digital environments. This study examines four such media projects, all developed between 2014 and 2016. Their interactive narratives sought to break down popular discourses which portrayed migrants as “the other” by creating an emotional connection between media user and the experience of refugees themselves. For this research, journalists, editors and producers were interviewed to determine the motivations of the content creators and the impact their storytelling techniques had on viewers.