Conference Paper (unpublished)
27 November 2015
Unpublished
Edinburgh Napier Funded
Penman, C. (2015, November). Story-telling in advertising across the world: a space for cross-cultural investigation. Paper presented at 15th IALIC Conference Intercultural Communication in Social Practice, Beijing, China
Senior LecturerBusiness School
0131 455 4408
C.Penman@napier.ac.uk