Edinburgh Napier University

  Currently, little is known about how elite coaches acculturate and how they manage their acculturation environment. This study
examines the acculturation experiences of elite rugby union coaches and their management of multicultural squads. Five male
elite coaches participated in the research. Each of the five coaches arguably fit a “best of the best ”criterion, boasting between them multiple European and U.K. domestic championships as well as multiple Super Rugby titles with similar accomplishments at the international level across 15- and seven-a-side. Inductive thematic analysis of semistructured interview data revealed three emerging themes: (a) proactively managing personal acculturation, (b) proactively managing player acculturation, and (c) critical components of a team culture. Implications for coaches managing their own acculturation experience and their respective acculturation environments are discussed.