Thesis
05 October 2020
Unpublished
10.17869/enu.2020.2709304
Edinburgh Napier Funded
Ojesina, O. A. The impact of loyalty programmes on customer retention in the Nigerian banking sector. (Thesis). Edinburgh Napier University. Retrieved from http://researchrepository.napier.ac.uk/Output/2709304
Research StudentBusiness School
O.Ojesina@napier.ac.uk
loyalty programmes; customer retention; banking sector; Nigeria
2MB