Citation
Alvarez, J. G., Raeside, R., & Jones, W. B. (2006). The importance of analysis and planning in customer relationship marketing: Verification of the need for customer intelligence and modelling. Journal of Database Marketing and Customer Strategy Management, 13(3), 222-230. https://doi.org/10.1057/palgrave.dbm.3240299
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Keywords
Database, Marketing, Customer, Relationship, Analytical, CRM, e-CRM, Direct, Mail, Telemarketing, Targeting, Segmentation, Behavioural, Analysis, Systems, Profiling, Campaign, Intelligent, e-marketing, Interactive, Market, Modelling, eCommerce, Internet, Information, Management, Research, Data, Protection
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