Research Output
The paperback evolution: Tauchnitz, Albatross and Penguin.
 

  • Date:

    31 December 2007

  • Publication Status:

    Published

  • Publisher

    Ashgate

  • Library of Congress:

    Z004 Books. Writing. Paleography

  • Dewey Decimal Classification:

    002 The book

Citation

McCleery, A. (2007). The paperback evolution: Tauchnitz, Albatross and Penguin. In N. Matthews, & N. Moody (Eds.), Judging a book by its cover: fans, publishers, designers and the marketing of fiction (3-18). Ashgate Publishing

Authors

Keywords

Paperbacks; Tauchnitz; Albatross; Penguin; mass-market consumption; brand marketing; designers;

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