The paperback evolution: Tauchnitz, Albatross and Penguin.
Citation
McCleery, A. (2007). The paperback evolution: Tauchnitz, Albatross and Penguin. In N. Matthews, & N. Moody (Eds.), Judging a book by its cover: fans, publishers, designers and the marketing of fiction (3-18). Ashgate Publishing
Authors
Keywords
Paperbacks; Tauchnitz; Albatross; Penguin; mass-market consumption; brand marketing; designers;
Monthly Views: