Article
31 March 2004
Published
10.1680/muen.2004.157.1.61
0965-0903
HE Transportation and Communications
388 Transportation; ground transportation
Rye, T., & Enoch, M. (2004). The role of marketing in quality bus corridor promotion. Proceedings of the ICE - Municipal Engineer, 157(1), 61-66. https://doi.org/10.1680/muen.2004.157.1.61
Professor of Transport and Director of Transport Research InstituteSchool of Engineering and The Built Environment
0131 455 2807
T.Rye@napier.ac.uk
marketing & public relations ; transport management ; transport planning