Research Output
Viking heritage tourism: Authenticity and Commodification
  This paper explores the key dimensions of the emerging Viking heritage tourism in Europe which consists of museums, heritage centers, theme parks, village reconstructions, and seasonal trading fairs or markets supplemented by the activities of Viking re-enactment or “living history” societies. Based on qualitative research, the geographical breadth of the Viking heritage tourism in Europe is outlined, giving brief case studies of each of the main types of tourist experience. This is followed with a discussion on how notions of authenticity and commodification are constructed by key participants through the staging of particular types of Viking tourism. The article concludes by noting how notions of regulation and performance operate in Viking heritage tourism.

  • Type:

    Article

  • Date:

    22 May 2001

  • Publication Status:

    Published

  • DOI:

    10.1016/S0160-7383(00)00076-1

  • Cross Ref:

    S0160738300000761

  • ISSN:

    0160-7383

  • Library of Congress:

    GV Recreation Leisure

  • Dewey Decimal Classification:

    338.4791 Tourist industry

Citation

Halewood, C., & Hannam, K. (2001). Viking heritage tourism: Authenticity and Commodification. Annals of Tourism Research, 28(3), 565-580. https://doi.org/10.1016/S0160-7383%2800%2900076-1

Authors

Keywords

Vikings, authenticity, commodification, heritage, Europe

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