Research Output
Vithala R. Rao: Advanced introduction to pricing strategy and analytics: Edward Elgar Publishing Ltd., Cheltenham, 2023, ISBN: 978178811009
  [Abstract unavailable.]

  • Type:

    Book Review

  • Date:

    16 May 2023

  • Publication Status:

    Published

  • DOI:

    10.1057/s41272-023-00431-z

  • ISSN:

    1476-6930

  • Funders:

    Edinburgh Napier Funded

Citation

Chu, A. M. C. (2023). Vithala R. Rao: Advanced introduction to pricing strategy and analytics: Edward Elgar Publishing Ltd., Cheltenham, 2023, ISBN: 978178811009. Journal of revenue and pricing management, 22, 319-320. https://doi.org/10.1057/s41272-023-00431-z

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