Vithala R. Rao: Advanced introduction to pricing strategy and analytics: Edward Elgar Publishing Ltd., Cheltenham, 2023, ISBN: 978178811009
Citation
Chu, A. M. C. (2023). Vithala R. Rao: Advanced introduction to pricing strategy and analytics: Edward Elgar Publishing Ltd., Cheltenham, 2023, ISBN: 978178811009. Journal of revenue and pricing management, 22, 319-320. https://doi.org/10.1057/s41272-023-00431-z
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