Why Do we Like Commenting and Sharing in Social Media? An Online Approach of Luxury Brand Communication
Citation
Lu, X., & Rahman, M. (2020). Why Do we Like Commenting and Sharing in Social Media? An Online Approach of Luxury Brand Communication. In 2018 Global Marketing Conference at Tokyo Proceedings. , (282-286). https://doi.org/10.15444/GMC2018.03.03.01
Authors
Keywords
Social media, luxury brand communication,
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