Edinburgh Napier University

  "My research aims to assess the impact that growing proficiency in English has on the European book market. More specifically, it investigates the consumption of English-language trade books in non-Anglophone European countries, using the Netherlands as the main case study.

The project sets out to investigate the dynamics of this phenomenon by: 1) evaluating its consequences on the Dutch publishing industry and assessing how Dutch firms are reacting to the competition of English-language books; 2) assessing how the phenomenon under study is influencing translation practices; 3) providing information on the export strategies of Anglophone publishers and on the competition of American and British titles in the European open market.
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