Edinburgh Napier University

  To evaluate the impact of fast fashion within the climate crises debate. To create an agent based model which evaluates the current uptake of sustainable fashion amongst Scottish consumers. Exploring the impact of policy interventions on the uptake, including taxation and ecolabelling schemes. In doing so, the aim is to better understand consumer behaviour as it stands and to examine which policy options (if any) nudge consumers towards purchasing more sustainably produced fashion products.