Action Insight Management - Automation Project

  IIDI assisited AiM on a project through use of an innovation award

Action insight Management (AiM) Trade Promotion Optimisation & Management (TPO & TPM) tools help FMCG companies to maximise profit, volume and category share through improved trade promotions and shopper insights.

  • Start Date:

    28 October 2011

  • End Date:

    1 November 2011

  • Activity Type:

    Externally Funded Research

  • Funder:

    Scottish Funding Council

  • Value:

    £4981

Project Team