The evolution of social networking and its impact on Career Management Skills

  In his thesis The role of networking and social media tools during job search: an information behaviour perspective Mowbray explores job search networking amongst 16-24 year olds living in Scotland, and the role of three social media platforms (Facebook, Twitter, and LinkedIn) during this process. Within the study, networking is treated as an information behaviour. Reflecting this, it is underpinned by a prominent model from the domain of Information Science: Wilson’s model of information behaviour. Mowbray’s work shows that young people accrue different types of information from network contacts which can be useful for all job search tasks. Indeed, frequent networking offline and on social media is associated with positive job search outcomes. This is especially true of engaging with family members and acquaintances, and frequent use of Facebook for job search purposes. However, demographic and other contextual factors have a substantial impact on the nature of networking behaviours, and the extent to which they can influence outcomes. Additionally, young job seekers face a range of barriers to networking, do not always utilise their networks thoroughly, and are more likely to use social media platforms as supplementary tools for job search. A key contribution of this work is that it provides a detailed insight into the process of networking that has been neglected in previous studies. Its focus on social media also reveals a new dimension to the concept which has received little attention in the job search literature. Given its focus on young job seekers living in Scotland, the final thesis includes recommendations for practitioners

  • Start Date:

    1 October 2014

  • End Date:

    16 November 2018

  • Activity Type:

    Externally Funded Research

  • Funder:

    Economic and Social Research Council, Skills Development Scotland

  • Value:


Project Team