A report for a start-up company on the categories of potential customers, their requirements and expectations, and a rationale for development priorities to ensure maximum commercialisation and monetisation.

A series of insights / ideas on the aspects that end-users find appealing about the existing interface, and how users expect this to develop, and the relative usefulness of promoted content and direct  advertising.

To give the company a competitive edge through understanding of disruptive technologies and human-computer interaction research, enhancing their capability to analyse market developments and to carry out usability testing.

  • Start Date:

    15 November 2013

  • End Date:

    28 February 2014

  • Activity Type:

    Externally Funded Research

  • Funder:

    Scottish Funding Council

  • Value: