Formal and informal referent groups: An exploration of novices and experts in maternity services.
Journal Article
Tinson, J. & Ensor, J. (2001)
Formal and informal referent groups: An exploration of novices and experts in maternity services. Journal of Consumer Behaviour. 1, 174-183. doi:10.1002/cb.63. ISSN 1472-0817
Different social groups place varying emphasis on the importance of referent input. While referent groups are recognised as having a significant influence on purchase behaviou...