Mega-events brand meaning co-creation: the Olympic case
Journal Article
Tjandra, N., Rihova, I., Snell, S., den Hertog, C., & Theodoraki, E. (2020)
Mega-events brand meaning co-creation: the Olympic case. Journal of Product and Brand Management, 30(1), 58-73. https://doi.org/10.1108/JPBM-08-2019-2539
Purpose: This study explores a multi-stakeholder perspective on brand meaning co-creation in the context of the Olympic Games as a unique mega sports event brand with a strong...
The role of iconic-historic commemorative events in event tourism: Insights from the 20th and 25th anniversaries of the fall of the Berlin Wall
Journal Article
Viol, M., Todd, L., Theodoraki, E., & Anastasiadou, C. (2018)
The role of iconic-historic commemorative events in event tourism: Insights from the 20th and 25th anniversaries of the fall of the Berlin Wall. Tourism Management, 69, 246-262. https://doi.org/10.1016/j.tourman.2018.06.018
The role of commemorative events for event tourism has received marginal attention. Existing research primarily considers commemorative events for their social and political s...
Event Venue Satisfaction and Its Impact On Sponsorship Outcomes
Journal Article
Michelini, L., Iasevoli, G., & Theodoraki, E. (2017)
Event Venue Satisfaction and Its Impact On Sponsorship Outcomes. Event Management, 21(3), 319-331. https://doi.org/10.3727/152599517x14942648527536
The importance of sponsorship as a marketing communications tool is well recognized in the event literature. Despite the growth in event sponsorship investments and the increa...
Leveraging the 2022 Qatar World Football Cup for the promotion of green and active living. A multiple stakeholder evaluation of strategic options.
Report
Theodoraki, E., Musinguzi, D., Omar, M., Ali-Knight, J., & Gair, G. (2016)
Leveraging the 2022 Qatar World Football Cup for the promotion of green and active living. A multiple stakeholder evaluation of strategic options. Qatar National Research Foundation
The study captures ex ante (pre event) local stakeholder perceptions of resources for social leverage of the FIFA 2022 World Cup-Qatar for the promotion of green and active li...
The problem with sporting mega-event impact assessment
Report
Theodoraki, E. (2015)
The problem with sporting mega-event impact assessment. Berlin: Transparency International
The Events' Industry In Qatar And Social Behaviour Change Promotion Efforts: Green And Active Living Messaging And Anticipations In Light Of The 2022 Fifa World Cup
Conference Proceeding
Theodoraki, E., Haija, S. A., Ali-Knight, J., Musinguzi, D., Omar, M., Canduela, J., & Bourne, S. (2014)
The Events' Industry In Qatar And Social Behaviour Change Promotion Efforts: Green And Active Living Messaging And Anticipations In Light Of The 2022 Fifa World Cup. In Qatar Foundation Annual Research Conference Proceedings:
Qatar's growth, in terms of economic and political influence, is documented extensively in the literature and part of the country's long-term strategy for future development i...
Researching narratives of collective memory and identity: The case of the commemorative events of the fall of the Berlin Wall
Presentation / Conference
Todd, L., Anastasiadou, C., Theodoraki, E., & Viol, M. (2014, September)
Researching narratives of collective memory and identity: The case of the commemorative events of the fall of the Berlin Wall. Paper presented at International Conference on Remembering in a Globalizing World: The Play and Interplay of Tourism, Memory, and Place
No abstract available.
Evaluation and legacy of the ECoC: event owners and event hosts perspectives.
Journal Article
Theodoraki, E. (2014)
Evaluation and legacy of the ECoC: event owners and event hosts perspectives. Economia della cultura, XXIV, 183-193. https://doi.org/10.1446/78865
This paper focusses on the institution of the European Capital of Culture (ECoC) and its evaluation as documented to have emerged in official European Commission (EC) publicat...
What the UK construction and events industries learned from the London 2012.
Journal Article
Green, S., & Theodoraki, E. (2013)
What the UK construction and events industries learned from the London 2012. Environmental Scientist, 28
[Book review] Securing and sustaining the Olympic city: reconfiguring London for 2012 and beyond
Journal Article
Snell, S., & Theodoraki, E. (2012)
[Book review] Securing and sustaining the Olympic city: reconfiguring London for 2012 and beyond. Journal of Policy Research in Tourism, Leisure and Events, 4(3), 388-390. https://doi.org/10.1080/19407963.2012.688280