Event Venue Satisfaction and Its Impact On Sponsorship Outcomes
Journal Article
Michelini, L., Iasevoli, G., & Theodoraki, E. (2017)
Event Venue Satisfaction and Its Impact On Sponsorship Outcomes. Event Management, 21(3), 319-331. https://doi.org/10.3727/152599517x14942648527536
The importance of sponsorship as a marketing communications tool is well recognized in the event literature. Despite the growth in event sponsorship investments and the increa...
Leveraging the 2022 Qatar World Football Cup for the promotion of green and active living. A multiple stakeholder evaluation of strategic options.
Report
Theodoraki, E., Musinguzi, D., Omar, M., Ali-Knight, J., & Gair, G. (2016)
Leveraging the 2022 Qatar World Football Cup for the promotion of green and active living. A multiple stakeholder evaluation of strategic options. Qatar National Research Foundation
The study captures ex ante (pre event) local stakeholder perceptions of resources for social leverage of the FIFA 2022 World Cup-Qatar for the promotion of green and active li...