Radical and Incremental Innovation Effectiveness in Relation to Market Orientation in the Retail Industry: Triggers, Drivers, and Supporters
Book Chapter
Lewrick, M., Omar, M., Williams Jr., R., Tjandra, N. C., & Lee, Z. (2015)
Radical and Incremental Innovation Effectiveness in Relation to Market Orientation in the Retail Industry: Triggers, Drivers, and Supporters. In E. Pantano (Ed.), Successful Technological Integration for Competitive Advantage in Retail Settings, 239-268. IGI Global. doi:10.4018/978-1-4666-8297-9.ch011
The retail industry market environment is very competitive; thus, in order to maintain their competitive advantage retailers are required to continuously come up with innovati...
Marketing in SMEs: the sales process of SMEs on the food and drink industry.
Book Chapter
Douglas, T., & Omar, M. (2013)
Marketing in SMEs: the sales process of SMEs on the food and drink industry. In N. O. Ndubisi, & S. Nwankwo (Eds.), Enterprise Development in SMEs and Entrepreneurial Firms: Dynamic Processes, 163-196. IGI-Global. https://doi.org/10.4018/978-1-4666-2952-3.ch009
There would appear to be varied approaches to the sales process practiced by SMEs in how they go about locating target customers, interfacing with prospects and new customers,...
The Value Flame at the Base of the Pyramid (VFBOP): Identifying and Creating a Valuable Market
Book Chapter
Williams, J., Omar, M., & Rajadhyaksha, U. (2012)
The Value Flame at the Base of the Pyramid (VFBOP): Identifying and Creating a Valuable Market. In K. S. Swan, & S. Zou (Eds.), Interdisciplinary Approaches to Product Design, Innovation, & Branding in International Marketing, 267-279. Emerald. https://doi.org/10.1108/S1474-7979%282012%290000023017
Addressing potential markets in emerging countries is an important development in international marketing, and over the last decade research has been energized by the model of...
Entrepreneurship Competencies and Management Capabilities for Innovation and Sustainable Growth: Empirical Study
Book Chapter
Omar, M., & Lewrick, M. (2010)
Entrepreneurship Competencies and Management Capabilities for Innovation and Sustainable Growth: Empirical Study. In L. Al-Hakim, & C. Jin (Eds.), Innovation in Business and Enterprise, 105-119. IGI GLobal. doi:10.4018/978-1-61520-643-8.ch008
The aim of this chapter is to challenge the context of innovation education. We build our arguments in step with actual practice analyzing data from over 200 innovative compan...