Positive and inclusive language and imagery can help candidates win over voters in times of crisis.
Digital Artefact
McGuire, D., Garavan, T. & Cunningham, J. (2017)
Positive and inclusive language and imagery can help candidates win over voters in times of crisis
On the eve of the inauguration of Donald J. Trump as the 45th President of the United States of America, David McGuire, James Cunningham and Thomas Garavan look back at the hi...