An analysis of nudging as a social marketing technique using Front of Pack nutrition labels: A study of women's perceptions of food labels
Thesis
Soraghan, C. An analysis of nudging as a social marketing technique using Front of Pack nutrition labels: A study of women's perceptions of food labels. (Thesis)
Edinburgh Napier University. Retrieved from http://researchrepository.napier.ac.uk/Output/2090514
Recently, social marketers have adopted the use of ‘nudging’ as a technique to influence behaviour through subtle tweaks to the environment (Thaler & Sunstein, 2008). Front of...
Creativity and Attention: A Multi-Method Investigation
Thesis
Carruthers, L. Creativity and Attention: A Multi-Method Investigation. (Thesis)
Edinburgh Napier University. Retrieved from http://researchrepository.napier.ac.uk/Output/1052411
Creativity is a valuable attribute that involves the generation of original ideas; attention is a vital function that facilitates information selection. Past research has rela...