The role of government and the international competitiveness of SMEs: evidence from Ghanaian non-traditional exports
Journal Article
Appiah, K., Osei, C., Selassie, H., & Osabutey, E. (2019)
The role of government and the international competitiveness of SMEs: evidence from Ghanaian non-traditional exports. Critical Perspectives on International Business, 15(4), 296-322. https://doi.org/10.1108/cpoib-06-2018-0049
Purpose
The nature of international markets and the challenges with respect to the competitiveness of small and medium enterprises (SMEs) makes it imperative to examine govern...
An investigative analysis of the factors influencing degree of involvement in a foreign market.
Journal Article
Omar, M., & Osei, C. (2015)
An investigative analysis of the factors influencing degree of involvement in a foreign market. Transnational Marketing Journal, 3, 45-60
This paper focuses on factors that influence the degree of involvement in foreign markets. Using survey method, the research data was obtained from 112 usable responses from a...
Higher Education Institution branding as a component of country branding in Ghana: Renaming Kwame Nkrumah University of Science and Technology
Journal Article
Williams Jr, R., Osei, C., & Omar, M. (2012)
Higher Education Institution branding as a component of country branding in Ghana: Renaming Kwame Nkrumah University of Science and Technology. Journal of Marketing for Higher Education, 22(1), 71-81. https://doi.org/10.1080/08841241.2012.705795
As Higher Education Institutions (HEI) become more marketized and increasingly promotionalized, brand building gains in intensity and names become increasingly important. Thi...