Evaluating the role and the contribution of intermediaries in developing a successful financial services brand.
Conference Proceeding
Tjandra, N. C., Ensor, J., Omar, M., & Thomson, J. R. (2015)
Evaluating the role and the contribution of intermediaries in developing a successful financial services brand
This study aims to evaluate intermediaries’ role in developing a successful brand. It
specifically focuses on the role and contribution of independent financial advisers (IFAs...
Advanced and emerging economies Generation Ys' perception towards country-of-origin.
Journal Article
Tjandra, N. C., Omar, M., & Ensor, J. (2015)
Advanced and emerging economies Generation Ys' perception towards country-of-origin. International Journal of Emerging Markets, 10, 858-874. https://doi.org/10.1108/IJoEM-11-2012-0146
Purpose
The purpose of this paper is to explore the perceptions of Generation Y from advanced and emerging economies towards the country-of-origin (COO) of fashion products.
...
Exploring the power and influence of intermediaries in an intermediated relationship: a case study from the UK financial services industry.
Conference Proceeding
Tjandra, N. C., Ensor, J., Thomson, J. R., & Omar, M. (2014)
Exploring the power and influence of intermediaries in an intermediated relationship: a case study from the UK financial services industry. In D. Arli, K. Kubacki, & S. Rundle-Thiele (Eds.), Agents of Change: Proceedings of ANZMAC 2014
This paper aims to explore the power and influence of intermediaries in an intermediated relationship between a long-term savings and investments provider, Independent Financi...
The impact of interconnectedness in a triadic relationship between a financial services provider, IFAs, and customers.
Conference Proceeding
Tjandra, N. C., Ensor, J., Omar, M., & Thomson, J. R. (2014)
The impact of interconnectedness in a triadic relationship between a financial services provider, IFAs, and customers. In A. M. Docherty (Ed.), Academy of Marketing Annual Conference 2013 - Marketing Relevance Proceedings
The aim of this study is to investigate the impact of interconnectedness between a long-term savings and investments provider, Independent Financial Advisers (IFAs) and custom...
Co-creating brand value with Independent Financial Advisors (IFAs): Introducing the spiral model of brand value co-creation.
Conference Proceeding
Tjandra, N. C., Ensor, J., Omar, M., & Thomson, J. R. (2014)
Co-creating brand value with Independent Financial Advisors (IFAs): Introducing the spiral model of brand value co-creation. In Proceedings of 47th Academy of Marketing Conference
The concept of co-creation is inspired by the recognition of the changing role of customers from passive participation into active players. This recognition has led to the ide...
The application of the results of interconnectedness typology in a triadic relationship.
Conference Proceeding
Tjandra, N. C., Ensor, J., Omar, M., & Thomson, J. R. (2014)
The application of the results of interconnectedness typology in a triadic relationship. In Agents of Change: ANZMAC 2014 Proceedings, (1072
This paper aims to explore the results of interconnectedness in a triadic relationship between a long-term savings and investments provider, Independent Financial Advisers (IF...
Retailing to the “grey pound”: Understanding the food shopping habits and preferences of consumers over 50 in Scotland
Journal Article
Omar, M., Tjandra, N. C., & Ensor, J. (2014)
Retailing to the “grey pound”: Understanding the food shopping habits and preferences of consumers over 50 in Scotland. Journal of Retailing and Consumer Services, 21(5), 753-763. https://doi.org/10.1016/j.jretconser.2014.06.001
The number of older people is growing globally and therefore there is an implication for providing products and services to facilitate access to nutritious food, considered fu...
Runway logic: "Y" generation Y prefer fashion brand over country-of-origin.
Journal Article
Tjandra, N. C., Omar, M., Williams, J., & Ensor, J. (2013)
Runway logic: "Y" generation Y prefer fashion brand over country-of-origin. Transnational Marketing Journal, 1, 75-92
With approximately 1.38 billion, Generation Y are currently in the job market
or about to enter the job market, they are increasingly taking over the spending
power of the pre...
Sourcing or selling: value flame at the base of the pyramid
Journal Article
Williams, J., Omar, M., & Ensor, J. (2011)
Sourcing or selling: value flame at the base of the pyramid. Marketing Intelligence and Planning, 29, 232-246. https://doi.org/10.1108/02634501111129220
Purpose – Much has been written concerning the value and validity of the bottom of the pyramid (BOP) model, as a strategy for multi-national corporation (MNC) growth. The mode...
Using emerging markets as a means to diversify the industrial base.
Book
Omar, M., Williams, J., & Ensor, J. (2009)
Using emerging markets as a means to diversify the industrial base. Edinburgh Napier Universtiy, School of Accounting and Economics