Using qualitative methodologies to understand behaviour change
Journal Article
Logie-MacIver, L., Piacentini, M. G., & Eadie, D. (2012)
Using qualitative methodologies to understand behaviour change. Qualitative Market Research: An International Journal, 15, 70-86. https://doi.org/10.1108/13522751211192008
Purpose – The purpose of this paper is to explore the use of qualitative approaches to add depth and insight to understanding concerning the issues involved when consumers try...
Towards a richer understanding of consumers in social marketing contexts: revisiting the stage of change model.
Journal Article
Logie-MacIver, L., & Piacentini, M. G. (2010)
Towards a richer understanding of consumers in social marketing contexts: revisiting the stage of change model. Journal of Marketing Management, 27, 60-76. https://doi.org/10.1080/02672571003676429
In this paper, we present data from an 18-month-long longitudinal study of a sample of 40 people who received a test for cancer and who were subsequently advised by health pro...