Conceptualizing negatively valenced influencing behavior: forms and triggers
Journal Article
Azer, J., & Alexander, M. J. (2018)
Conceptualizing negatively valenced influencing behavior: forms and triggers. Journal of Service Management, https://doi.org/10.1108/josm-12-2016-0326
Purpose
The purpose of this paper is to show how customers engage in negatively valenced influencing behavior (NVIB) and what triggers customers to use different forms of NVIB...
Mega-events brand meaning co-creation: the Olympic case
Journal Article
Tjandra, N., Rihova, I., Snell, S., den Hertog, C., & Theodoraki, E. (2020)
Mega-events brand meaning co-creation: the Olympic case. Journal of Product and Brand Management, 30(1), 58-73. https://doi.org/10.1108/JPBM-08-2019-2539
Purpose: This study explores a multi-stakeholder perspective on brand meaning co-creation in the context of the Olympic Games as a unique mega sports event brand with a strong...
Practice-based segmentation: taxonomy of C2C co-creation practice segments
Journal Article
Rihova, I. (2019)
Practice-based segmentation: taxonomy of C2C co-creation practice segments. International Journal of Contemporary Hospitality Management, 31(9), 3799-3818. https://doi.org/10.1108/IJCHM-01-2018-0096
Purpose: This paper explores and evaluates practice-based segmentation as an alternative conceptual segmentation perspective that acknowledges the active role of consumers as ...
Islay Jazz Festival
Journal Article
Medboe, H., & Maclean, D. (2020)
Islay Jazz Festival. Jazz Research Journal, 12(2), Article 3. https://doi.org/10.1558/jazz.40304
This article considers the ecologies and stakeholder interests that overlap in the staging of an annual jazz festival on a small Scottish island in the Outer Hebrides. Through...